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MICAT 2024 Selection Procedure
Mudra Institute of Communications Admission Test
Registration End Date
17th Jan 2024
Avantika Bhardwaj
Updated on Oct 03, 2023 | 2 min read
New Update About MICAT 2024
IIM Lucknow has revised CAT Admit Card 2023 release date. CAT Admit Card will now be released on 7 November 2023 @iimcat.ac.in. The release date of CAT Admit Card was previously set to be 25 October. Candidates will be able to download their respective CAT Admit Cards until the exam day by using their CAT login ID and password. The CAT 2023 Exam will be held on November 26 at approximately 400 test centres across 150 cities. The exam will be divided into three slots and will last two hours. Candidates will be able to take the test at the centre only if they bring a hard copy of their CAT 2023 Admit Card.
Table of Content
The MICA Admissions Test (MICAT) is the mandatory entrance exam for MICA's PGDM-C. The MICAT is a validated multidimensional examination which assesses a candidate in areas relevant and crucial for a career in Strategic Marketing and Communication, such as:
• Divergent thinking abilities
• Written communication abilities
• General awareness about contemporary social and industry issues, including areas relevant to media, marketing, advertising and business
• Analytical and verbal abilities
The MICAT also includes psychometric profiling to assess the fit between the candidate and careers in Strategic Marketing and Communication.
Based on the MICAT performance (only), the candidates are further shortlisted and invited for the final round of selection – the Group Exercise (GE) and Personal Interview (PI). The GE offers a platform to assess a candidate's personality, clarity in thought and ability to work in a team. The PI helps understand a candidate's knowledge, determination, maturity and ift into the culture of MICA and the industries it caters to. MICA invites Industry Experts, HR and Business Heads in the PI, to ensure that the skills of the shortlisted candidates are in line with the requirements of the industry.
The changes introduced in the admission process:
The selection process will be twice in one academic year. Explaining the revised admission process, Dr. Shubhra Gaur, Chairperson-PGDM Admissions said “By having the selection process twice - in December-January and Feb-March - we intend to provide more opportunities to MICA aspirants. Also, by conducting the GE-PI process in five cities, we aim to increase MICA's reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants. We believe this will facilitate us getting a high quality intake.”
Group Exercise & Personal Interview
First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.
The Entire Selection Process can be summed up in 3 steps:
Step 1: All candidates have to take at least one of the 3 exams: CAT 2023, XAT 2024 and GMAT
Step 2: Applicants are required to appear in MICA Admission Test (MICAT).
Step 3: Based on the performance in the MICAT, applicants are shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess a candidate's overall
MICAT Latest News & Updates
Exam
05th October, 2023 , 1 min read
MICAT Registration Starts on the Official Website of MICA. Apply Now!
MICA Ahmedabad conducts MICAT Exam for admission to its PGDM and PGDM-C programs. There are two phases in which the exam is conducted every year. MICAT 2024 Phase 1 is scheduled to be conducted on December 2, 2023 while MICAT 2024 Phase 2 will be conducted on January 27, 2023. Interested candidate By - Avantika Bhardwaj Read More >