Bachelor of Business Administration (BBA) is a 3-year UG course. It includes subjects like the Basics of Digital Marketing, Email Marketing, Social Media, Digital Analytics, Finance, and SEO among many other topics
The eligibility criteria to pursue a BBA in Digital Marketing is fairly simple. The aspirant should have completed and passed their 10+2 examination with a minimum score of 50% in the general category and 45% in the case of SC/ST/OBC. The course can be pursued either as a full-time degree, online medium, or through distance learning.
To enroll in the best colleges for BBA in Digital Marketing, an aspirant may need to take an entrance exam. Some of the top exams are CUET, CET BBA, IPMAT, SET BBA & NMIMS NPAT.
The average fee to pursue a BBA in Digital Marketing ranges between INR 50,000 to 10,00,000. Some of the best BBA colleges include Amity University, Chandigarh University, Christ University, S.P Jain Global University, and Narsee Monjee Institute of Management Studies (NMIMS).
The BBA in Digital Marketing syllabus includes different topics. Some of the common topics are
Fundamentals of Management and Organizational Behaviour,
Social Media Marketing,
Email Marketing,
Search Engine Optimisation, Principles of Digital Marketing,
Digital Media Analytics, Advertising, and Brand Management.
There are many career options after pursuing a BBA in Digital Marketing. It includes titles like Social Media Strategist, SEO Executive, Brand Manager, PR Manager, Marketing Manager, Merit-Based, etc. The average salary ranges between INR 3 - 8 Lacs for freshers and INR 8 - 15 Lacs for experience.
Also Read: Digital Marketing Course
BBA in Digital Marketing: Course Highlights
Title Head | Description |
Course Name | BBA in Digital Marketing |
Course Level | Undergraduate Degree |
Course Full Form | Bachelor of Business Administration in Digital Marketing |
Course Duration | 3 years |
Course Types | Full-Time, Online, and Distance Learning |
Course Eligibility | 10 + 2 (Passed)
50% Marks - General Category 45% Marks - SC/ST/OBC |
Admission procedure | Merit-Based & Entrance Exam(s) |
Entrance Exams | CUET, CET BBA, IPMAT, SET BBA and NMIMS NPAT |
Course Fees | INR 50,000 - 10,00,000 |
Top Colleges | Amity University, Chandigarh University, Christ University, S.P Jain Global University and NMIMS |
Job Profiles | Social Media Strategist, Search Engine Optimisation Executive, Brand Manager, Public Relations Manager, Marketing Manager and Business Development Executive/ Manager |
Average Salary | INR 3 - 8 Lacs for freshers INR 8 - 15 Lacs for experienced professionals |
Top Recruiters | Google, Facebook, AdGlobal360, Ogilvy Public Relations Worldwide, Sapient Razorfish, and GroupM |
Why should you pursue a BBA in Digital Marketing?
Exposure to different industries: A BBA in Digital Marketing will allow you to explore different industries and business sectors. It helps you learn various company-related concepts.
High demand for Digital Marketers: In an era where everything is now online, Digital marketing is a career that will always remain in demand. It will allow you to use a more practical and creative approach to your work profile. The field in itself is constantly evolving and adds good value to your career.
Entrepreneurial opportunities: A BBA degree in Digital Marketing opens your doors to entrepreneurship. If you want to work as a freelancer or start your own business online, it is essential that you know the trending tips and tricks to market the business and create your brand value online.
Global Reach: A degree in Digital Marketing can help you reach a wider audience not only within India but outside India as well. Thus, it gives you an added advantage to work for foreign clients.
Who can Pursue a BBA in Digital Marketing?
Students who have completed their 10+2 with a minimum of 50% aggregate marks in the General Category and 45% aggregate marks in the SC/ST/OBC category are eligible to pursue a BBA in Digital Marketing
BBA in Digital Marketing: Course Types
BBA in Digital Marketing can be pursued either through a regular, full-time mode, via online medium or through distance learning as well.
BBA in Digital Marketing - Full Time (Regular): This is the most common type of course pursued by students over 3 years by enrolling as a student in the desired college and going to attend the college daily.
BBA in Digital Marketing - Online Medium: This is ideal for students who do not want to go to a college physically and wish to pursue their education online mode only. Companies like Upgrad offer these courses online and the degree is fully valid under UGC.
BBA in Digital Marketing - Distance Learning/Correspondence: This is ideal for those students who cannot pursue the course on a full-time basis. This mode helps students from different backgrounds to pursue the course. However, the student might need to visit the college for exam purposes once in a while.
BBA in Digital Marketing: Course Fees
College | Location | Annual Fees |
Mumbai | INR 1,50,000/Year | |
Narsee Monjee Institute of Management Studies (NMIMS) | Mumbai | INR 6,71,000 |
Lovely Professional University | Jalandhar | INR 1,20,000/Semester |
Bhavan’s College | Mumbai | INR 1,00,000/Year |
KES Shroff College | Autonomous (Affiliated with Mumbai University) | INR 1,50,000 |
Christ University | Bengaluru | INR 1,42,000 |
Pune | INR 19,000 | |
Mitsom College | Pune | INR 67,000 |
AIMS Institute | Bengaluru | INR 58,000 |
Global Institute of Business Studies (GIBS) | Bengaluru | INR 83,333 |
Flames University | Pune | INR 5,13,000 |
Faridabad | INR 2,05,000 | |
Roorkee | INR 70,000 | |
ICFAI Business School | Mumbai | INR 1,09,000 |
SRM University | Chennai | INR 86,667 |
Greater Noida | INR 87,000 | |
Navi Mumbai, Panvel & Thane | INR 1,25,000/Year | |
Mumbai | INR 1,50,000/Year | |
Bhubaneswar | INR 2,63,000 |
BBA in Digital Marketing: Admission Process
The admission procedure for a BBA in Digital Marketing is the same as the regular procedure when you apply for a BBA in general. Below are the steps for the admission process:
Apply: The first step is to submit your application to enroll in the course either online through the college’s official website or by physically going to the college, collecting the application form, filling in the information, and submitting the same to the concerned department.
Entrance Examinations: While enrolling for your Bachelor's degree it is not necessary to take an entrance exam, but some colleges conduct an entrance exam. Once you have applied, you will need to sit for this examination. Some of the top exams include - CUET, CET BBA, IPMAT, SET BBA & NMIMS NPAT
Result, Merit List & Counseling: If you clear the examination and/or your name is listed in the merit list, you are then eligible to enroll as a full-time student in your desired college. The candidate then attends the college orientation session for further details.
Fees Payment & Documentation: The admission process is considered complete once you have submitted all the necessary documents (10th, and 12th Marksheets, Passing Certificates, Aadhar Card, etc.). Once the documentation is completed formally, the candidate will pay the college fees and will be considered a student of the college.
BBA in Digital Marketing: Eligibility Criteria
The eligibility criteria to enroll in a BBA Digital Marketing course are listed below:
- Aspirant must have completed 10+2 from a recognized board
- The minimum aggregate in 10+2 should be 50% for the general category and 45% for other categories (SC/ST/OBCs)
- The minimum age of the aspirant to pursue a Bachelor of Business Administration specializing in Digital marketing should be 17 years
BBA in Digital Marketing: Entrance Examinations 2024
Exam Name | Registration Date | Exam date |
CUET | 1st week of Feb 2024 - 3rd Week of March 2024 | 15th May 2024 - 31st May 2024 |
CET BBA | March 2024 | May 2024 - June 2024 (Tentative) |
IPMAT | 1st Week of Feb 2024 | 23rd May 2024 |
SET BBA | Ongoing - 12th April 2024 | 5th May 2024 - 11th May 2024 |
NMIMS NPAT | Ongoing | 1st Jan 2024 - 25th May 2024 (Exam window closes) |
BBA in Digital Marketing: Entrance Exam Syllabus
The entrance exam for BBA in Digital Marketing is typically divided into 4 sections - English Language, Quantitative Aptitude, Logical Reasoning, and General Knowledge. The topics covered in each section are listed below:
Exam Section | Topics Covered |
English Language | Vocabulary, Spelling Mistakes, Synonyms and antonyms, Rearrangement of words in sentences, English comprehensions, Rearrangement of the sentence in a paragraph, English proficiency, English Usage errors, Fill in the blanks, Common error Idioms and Phrases, Close test, One-word substitution, Spotting errors, Analogies & Inappropriate usage of words |
Quantitative Aptitude | Number Theory, Logarithms, Square Roots, Fractions and Decimals, HCF and LCM, Commercial Math, Data Sufficiency Test, Ratio and Proportion, Profit And Loss, Data Interpretation, Surds and Indices, Compound and Simple Interest, Simplification, Partnership, Percentage, Mensuration Area, Approximation, Volume & Quantitative Comparison |
Logical Reasoning | Number Test, Logical Diagram (Venn Diagram), Analogy Test, Relationship Test, Insert Missing Sequence Test, Alpha Numeric Symbol Sequence, Direction, and distance Test, Alphabet Test, Classification (Odd Man Out) Test, Cubes and Cubical Dice Test, Logical Word Sequence Test, Time Sequence Test, Coding & Decoding Test, Statement Arguments, Mathematical Operations, Statement Conclusion, Series Test, Data Sufficiency Test, Data Arrangement Test, Logic Test, Ranking Test & Statements Assumptions |
General Knowledge | Business and General Awareness, Science, Business, Computer Science, Trade awareness of the world and India, Sports, Geography, Awards, Economic Study, Current Affairs, General Polity and History |
BBA in Digital Marketing: Course Syllabus - Year & Semester Wise
BBA in Digital Marketing covers a wide range of subjects which are covered in 6 semesters, during the entire course duration of 3 years. Each college can have its syllabus as per the set curriculum. The year-wise and semester-wise distribution of the most common subjects being taught is listed below:
BBA in Digital Marketing - 1st Year Subjects | |
Semester 1 | Semester 2 |
Business Communication | Economics for Managers |
Financial Accounting | Cost Accounting |
Introduction to Media & Computer Applications | Quantitative Techniques for Management |
Computers in Management | Behavioural Sciences |
Human Resource Management | Social Communications |
Financial Services & Institutional Support | Environmental Studies |
BBA in Digital Marketing - 2nd Year Subjects | |
Semester 3 | Semester 4 |
Managerial Economics | Visual Design |
Content Marketing | Marketing Management |
Management Information Systems | Communication Theory |
Organizational Behavior | Branding & Brand Positioning |
Analysis & Design of Business Systems | Tools in Digital Marketing & E-Commerce |
BBA in Digital Marketing - 3rd Year Subjects | |
Semester 5 | Semester 6 |
Content Marketing | Social Media Marketing |
Search Engine Optimisation & Marketing | Changes & Innovation Management |
Content Marketing | Reputation Management |
Public Relations | Change & Business Management |
Cyber Security | Digital Media Analytics |
BBA in Digital Marketing: Specialisations other than Digital Marketing
Bachelor of Business Administration, commonly known as BBA, is a vast course and offers a wide range of specializations to choose from. Other than Digital Marketing, BBA also offers other specializations out of which the most common ones are listed:
BBA in Hotel Management | |
BBA in Entrepreneurship | BBA in Banking and Insurance |
BBA in Finance and Accounting | BBA in Retail Management |
BBA in Supply Chain Management | BBA in Export-Import |
BBA in International Business | BBA in Human Resource Management |
BBA in Digital Marketing: Top Colleges in India
Some of the best colleges and our recommendations for pursuing a BBA in Digital Marketing are listed below:
College Name | Location | Annual Fee (INR) |
Narsee Monjee Institute of Management Studies (NMIMS) | Mumbai | 6,71,000 |
Jalandhar | 1,20,000/Semester | |
Christ University | Bengaluru | 1,42,000 |
New Delhi | 3,377 | |
Chandigarh University | Chandigarh | 2,88,000 |
Chennai | 75,000 | |
Mumbai | 1,09,000 | |
Chennai | 86,667 | |
Bengaluru | 58,000 |
BBA in Digital Marketing: Recommended Books
While course books aren’t enough, we recommend you read the following books to enhance your knowledge in the world of Digital Marketing. You may choose to read these books either during the course or maybe after you have completed it.
Book Name | Author |
Jab, Jab, Jab: Right Hook | Gary Vaynerchuck - Bestselling Author |
The Zen of Social Media Marketing | Shama Kabani |
Digital Marketing for Dummies | Ryan Deiss |
Click Millionaires | Scott Fox |
Purple Cow: Transform your business by being remarkable | Seth Godin |
Marketing 4.0: Moving from traditional to digital | Philip Kotler |
The Big Data-Driven Business | Russell Glass & Sean Callahan |
Art of SEO - 3rd Edition | Eric Enge |
The New Rules of Marketing & PR | David Meerman Scott |
BBA in Digital Marketing: Jobs And Salary
A BBA graduate in Digital Marketing has several job profiles to choose from. A few of the most common job profiles are listed below:
Job Role/Profile | Description | Average Salary (INR) |
Social Media Marketing Specialist | A Social Media Marketing Expert is hired to build and improve the online image of a brand on various social media platforms | 2.5 - 6 Lp.a |
Pay Per Click Analyst | A PPC Analyst is responsible for increasing the number of clicks on a certain advertisement or feature. They maintain a close check on the rate of such clicks | 3 - 7 L p.a |
Search Engine Optimisation Expert | An SEO Expert is typically responsible for ranking the company's website as number 1 when searched on Google or other web browsers. They work continuously to improve their success rates | 3 - 6 L p.a |
Web Designer | They design websites and curate content for the company on the same website | 2 - 6 L p.a |
Content Marketer | Typically responsible for curating content in the forms of articles, blogs, videos, etc, to reach a wider audience and increase sales | 2 - 5 L p.a |
Digital Marketing Manager | Responsible for selling products, increasing sales, and building a brand name online and digitally | 3 - 8 L p.a |
Paid Media Specialist | They develop various paid media strategies and analyze the performance of their campaigns to identify improvement areas | 6 - 9 L p.a |
BBA in Digital Marketing: Top Recruiters And Salary
Below mentioned are some of the top recruiters for a Digital Marketing graduate.
Recruiter | Average Salary (INR) |
Sapient Razorfish | 7 Lp.a |
Ogilvy Public Relations Worldwide | 8 L p.a |
GroupM | 4.7 L p.a |
AdGlobal360 | 3.3 L p.a |
Interactive Avenue | 3 - 9 L p.a |
Google | 4 - 8 L p.a |
BBA in Digital Marketing: Scope & Further Opportunities
With the digital revolution coming in, the marketing industry has grown almost by 40 - 60% in the past few years. This is expected to grow more in the coming years, hence creating a need for more digital and tech-savvy youth. Below mentioned are a few opportunities that can be pursued after completing a Bachelor's Degree in Digital Marketing.
Higher Studies - They can opt for an MBA in Marketing or any other field or pursue any other PG course that fits their requirements in the best possible way. Today, there are several online courses available that can be pursued in the fields of Digital Marketing, Content, Social Media, etc.
Start a Job - They can opt to work for a well-reputed company and can choose a work profile that best fits their capabilities and abilities along with their willingness to work. They can work as SEO Experts, Digital Marketing Executives, PPC Executives/Experts, and many more
Entrepreneurship - With a growing market online and the availability of platforms like YouTube, and Instagram, they can choose to start their own business without much capital involved
BBA in Digital Marketing v/s BBA in Marketing: A Comparison
the
Key Features | BBA in Digital Marketing | BBA in Marketing |
Course Overview | The course focuses on the marketing of different products and technologies through digital media | This course focuses on basics of Marketing and helps the students understand the different marketing concepts. Focused more on traditional marketing methods |
Duration | 3 years | 3 years |
Eligibility | 10 + 2 with 50% aggregate | 10 + 2 with 50% aggregate |
Admission Process | Merit & Entrance Based | Merit & Entrance Based |
Entrance Exams | CUET, CET BBA, IPMAT, SET BBA and NMIMS NPAT | CUET, CET BBA, IPMAT, SET BBA and NMIMS NPAT |
Average Fee | INR 50,000 - 10,00,000 | INR 50,000 - 7,70,000 |
Top Colleges | NMIMS, LPU, Chandigarh University, ICFAI, SRM University, Loyola College, AIMS University | Flame University, IMS Unison University, Quantum University, Manipal, Symbiosis International University |
Top Recruiters | Sapient Razorfish, Ogilvy Public Relations Worldwide, AdGlobal360, GroupM | Accenture, Tata Consultancy Services, Goldman Sachs, HDFC Bank, Ernst & Young |
Job Profiles | Social Media Marketing Specialist, SEO Executive, Content Marketer, PPC Executive | Marketing Manager, Sales Executive, Business Development Executive, Brand Executive/Manager |
Average Salary | INR 3 - 9 L p.a | INR 3 - 8 L p.a |